Brand Identity is one of the most critical parts of your business. It's also one of the easiest to get wrong. If you think something is missing, why take a chance? Let us have a look.
You need a foundation based on purpose. If you're not sure who your audience is or why you're talking to them, how can you communicate anything meaningful? So first, we look at your company and perform a SWOT analysis. You may think you're beyond this, but it helps to have an outside perspective, especially from someone experienced.
Here we get the "lay of the land" so to speak. Through a competitive analysis we can see how you stack up against your competition. Then we can match your strengths against their weaknesses. At this point we have a good sense of purpose and a direction to work towards.
This is where we begin to define your brand. Your company has something to say and you need the right "voice" to communicate that. Many think the brand is a logo or color palette, this is a misconception. Those are way you communicate your brand, not what it is.
Another critical step, here we visually define your voice which we're developing, some of the most common ways are through logos, graphics, textures, fonts, color schemes, online presence, and printed marketing materials.
Were good, but rarely will any firm hit it out of the park with their first swing, most likely it's a double, pardon the baseball analogy. So measuring and then analyzing the impact your brand is having is critical. From there, we can develop and refine it further.